Makeover the coaching business that is entirely fit for you. You can enjoy it and consistently achieve your business goals and financial freedom.
How to start online coaching classes in India: So that YOU CAN ACHIEVE YOUR GOALS, FINANCIAL FREEDOM, and FULFILL YOUR DREAMS & DESIRES By Leveraging Your Coaching & Consulting Business. This article will help independent coaches or consultants how they can start their online coaching classes or business as well as build their brands using effective strategies, tools, and tactics shared here. And main objective is to develop strong processes & systems and suggests various best & free tools which are essential to start online coaching classes/business. Always remember that system works, and people fail.
Content Setup:
1. Introduction
2. 4-Point Agenda:
2.1. Coaching Industry Insights and Potential Future Growth
2.2. Why could most of the Coaches/consultants not make it happen?
2.3. What makes you Unique & Successful
2.4. 4-Step Service First Framework
3. Building a Strong Foundation:
3.1. Working on Yourself
3.2. Creating Your Vision
3.3. Coach Mindset
3.4. Building Your Micro-Niche
3.5. Building Step-by-Step Processes
4. Driving Traffic to Your Coaching Business
4.1. Creating an Online Presence and Profile Optimization
4.2. Driving Traffic to Your Coaching
4.3. Building Your Own Online Academy
4.4. Partnerships & Collaboration
4.5. Leverage Offline Opportunities
5. Tools & Tactics
5.1. Website/Landing Page/Brand Entity
5.2. Right Social Media Platforms for Brand Building
5.3. CRM, Funnel Builder & Email Marketing System
4.4. Platform to Publish Your Courses/Products
5.5. 1:1 Consultation & Webinar System
5.6. Online Payment System
6. 10-Step Coaching Blueprint
7. Pro-Tips
Conclusion
FAQs
1. Introduction
The most challenging part and common mistake which most coaches make is when they offer "EVERYTHING for EVERYONE". And as a result, they become part of a crowd who are struggling and blaming the system.
But It's not about "EVERYTHING for EVERYONE". It is different from person to person and their particular niches. And most importantly, the things that are working for others in the same industry, may not work for you. Because they have figured it out for themselves. In the same way, your business is about and around you. Hence you have to figure out for you then that will be happening to what you want to see in your business.
And in a coaching business, it is most important that how you understand the pain points of your ideal clients/students and how you provide the solution through a step-by-step process taking them from point A to point B. Here in this article, our focus area would be "How we can develop strong processes and systems" along with a strong foundation that further helps you to build a 10X profit-generating coaching business by leveraging technology & digital platforms to grow consistently.
2. 4-Point Agenda:
2.1. Coaching Industry Insights and Potential Future Growth
Before understanding "How to start online coaching classes in India", let’s understand Coaching Industry in India!
According to Infinium Global Research, a consultancy firm based in Pune (Dec-
2022)...
The current market revenue = Rs 58,088 crore,
The coaching industry’s growth is projected = Rs 1,33,995 crore by 2028.
The estimated market size of the Coaching Industry is $20 billion in 2022.
The India Coaching Federation (ICF) research team expects: The market value to reach $25 billion by 2025 with around a 7% average annual growth rate from 2022 to 2025.
Also, have a look at the Future of Coaching in India!
As per research, coaching is going to become around $7 billion industry in India by 2030. As of date, India needs around 10,000 capable coaches to serve the rising demand.
Best time to start...
Leverage Technology and Social Media
The smallest Businesses with the Smallest Budget can grab the attention of their Ideal Clients and create a huge IMPACT
Turn your IDEA into a Service or Product and leverage more FREEDOM and more MONEY to live a Quality Life.
Now, this is your TURN...
Makeover the business that is entirely fit for you. You can enjoy it and consistently achieve your business goals and financial freedom.
Position yourself as a strong business brand and stand out in the competition.
Enjoy a quality of life with complete financial freedom, and fulfill all your dream & desires.
2.2. Why could most of the Coaches/consultants not make it happen?
You have lots of Success Stories…... But along with success stories, we also have thousands of stories who could not make it happen!
They failed, not because of...
They are not gifted
Their Products or Services are not good
They are not smart enough
Their offers are invaluable
But It's because of a lack of a clear & focused strategy. And as a result, most of the businesses/coaches failed...
To communicate the value of their Products or Services
Being Overwhelmed & Distracted, just because of floods of resources i.e YouTube, Webinar, Courses, and much more.
And just because of this so much noise, You are engaged with lots of things like social media posts, groups, creating videos, and so many things. In return, you don't get the results but ANXIETY & FRUSTRATION. Tell me, was this your GOAL?
2.3. What makes you Unique & Successful?
This is just a focused STRATEGY to implement the IDEAS in the right DIRECTION to overcome the challenges as follows; (“How to start online coaching classes in India within 30 days without paid tools”)
Identifying Your Ideal Client (Micro-Niche)
Where to find your Ideal Client
Clarity on Your Offer (Offer v/s Pain Points of Your Ideal Client)
How to Drive Traffic to Your Business
How to Conver Leads into Sales & Revenue
Let’s understand the Goals, Mission, and Objective V/S STRATEGY
Building engagement by creating ARTICLES, POSTS, VIDEOS, and PODCASTS (But this is not the strategy, it is just your objective)
Becoming a top coach in my field and earning lots of money (Bust this is your mission, not the strategy)
You want to have a big list of customers, visibility of your business on social media, and build your brand (But this is your Goal, not the strategy)
You have a dream and you are thinking…
“I want to become a successful COACH and I want to build the SETUP”. You just watch some YouTube Videos and attend some Webinars. And now you are also thinking... “Now I am following my PASSION & DREAMS. I will become a millionaire”.
Have you ever thought "What can take me there to reach my GOAL"? And doing all this... You found yourself as a part of the crowd who are struggling and Tired Off...
But this is not your FAULT! Because everywhere you go for help, they just show you the TACTICAL things like; You need a WEBINAR, a strong Social Media Strategy (Facebook, LinkedIn), and run Ad campaigns. But what do you actually need?
Now your focus is shifted from helping people to selling & marking tactics. Now the focus is not on your expertise. You are opening up a place of weakness by engaging customer prospecting & tactical stuff. And finally, you are stuck in Tactics instead of Strategy.
Nothing to worry about!
2.4. 4-Step Service First Framework
Here is a 4-Step Service First FRAMEWORK which can help you to build a Solid Foundation & Strategy to get the Best Results by Creating VALUES & Leveraging RELATIONSHIPS;
To Attract your Ideal Client
To Engage Them
Relationship Building & Nurture Them
And Build Trust to Convert them into Loyal Customers
Don't make it CRITICAL, just make it SIMPLE… The key to success is;
Understand Your Ideal Client
Clarity on Your Offers
Aligning to the Needs, Pains, and Desires of Your Ideal Customer
Showing the Mirror & Sharing Helpful Advice instead of Sharing Information
Build Trust & Relationships to allow them to get more help through your Paid Offers
Otherwise, it is a total waste of time, to do random things like; Posting anything on social media without understanding your Ideal Client, No call to action to engage them, Conducting random webinars, and Wasting so much time on creating random stuff following random tactics.
You just need to Standing Out in the COMPETITION to achieve your Revenue Goals. Do one thing, just Move with STRATEGY, not just Random Tactics. It will help you to escape from Confusion and Frustration. Don't Drain Your Time, Energy, and Bank Account!
Go with a Framework! Just take the first step and write it down on paper;
Your Goals and Desires
What You Have Tried and the Outcome
Major Challenges
How Can You Build Strong Processes & Systems to Achieve Your Goals & Desires?
3. Building a Strong Foundation:
3.1. Working on Yourself
It's important to understand who you are because success starts with you. Before starting, ask these questions to yourself and try to find the right answers;
What do I do? How do I do it (Ways)? What does make me unique?
What are you offering? Why are you passionate about this?
Your Assets: Education and Experience (Personal & Professional)
Your Credentials & Certifications
This will help you to build your story and your impactful story is directly proportional to the success of your coaching business.
3.2. Creating Your Vision
Here are a few important points that will further help you to create your vision. Let's have a look and clarity on these points;
Define Your Goal, Direction, and Future Plan
Ask Yourself: Why Are You Investing your.....Money, Time, and Efforts
What Perspective do you want to see in People's Eyes
What Would be Your Life Then
What Will Take You to Reach Your Goal
How This Process Will Change You
How Long It Will Take to Reach Your Goal
3.3. Coach Mindset
Your mindset and approach inspire you to take certain actions and these actions would impact the results. Hence your mindset and approach are everything. Don't do what you want to say, just focus on what people want to listen to. People know their pains, not the solutions. As a coach/consultant, it's your responsibility to provide solutions on how they can overcome their pains. Find your "HOW". The key is to develop a problem-solving mindset.
Example:
People come to the doctor to overcome their illness, not taking medications or INJECTIONS. But a doctor suggests to them that they are suffering from such an illness and to overcome it, they need to take these medicines. Then they decide to purchase medicine as a tool to overcome the pain or illness.
Bottomline!
Customers don't come to you for your products & services, but to overcome their pains or burning needs. When you offer them products or services, they just quit. Hence provide solutions and suggest your products or services as medicine to overcome the pains.
Here are 2-key points which further will he help you to sustain and grow as a coach;
Don't Make Over Commitment and Lower Delivery, Always Make Lower Commitment and Over Delivery
Commit What You Can & Always Keep Your Commitment
3.4. Building Your Micro-Niche
Building a Micro-Niche will help you to stand out in the tuff competition and you can position yourself uniquely. This also helps to identify your ideal client and you can approach them in a sharp shooting style. Later on, you can diversify and explore new markets.
Just ask yourself and write it on paper;
Who are you?
Whom do you help? Who can get the best benefits from you?
How do you do this (Your Process to take them from point A to point B)
Let's understand with the help of an example;
Step-01: I am a digital coach.
Step-02: I help Independent Coaches & Consultants on “How to Kick-Start a Successful Online Coaching/Consulting Business within 30 Days without paid tools”.
Step-03: By Building Strong Processes & Systems and Leveraging Technology & Digital Platforms which are required to Start Online Coaching Classes in India as well as Building their Brand using bulletproof Social Media Strategy.
Now you need to narrow down your niche into a micro-niche upto level-2 or level-3. Here are some examples of top coaching niches. This can help you to build your micro-niche which is already in demand:
Example-01:
Niche: Life Coaching
Micro-Niche up to Level-1: Life Coaching for Working Professionals
Micro-Niche up to Level-2: Life Coaching for Working Professionals Above 40 Years
Example-02:
Niche: Business Coaching
Micro-Niche up to Level-1: Business Coaching for Startups
Micro-Niche up to Level-2: Business Coaching for FinTech Startups or Social Startups
or Women Entrepreneurrs
Still, according to your need, you can take it up to level-3 also. Apart from that, some other profitable niches are; Health & Wellness, Relationships, Career Development, etc.
3.5. Building Step-by-Step Processes for "How to Start Online Coaching Classes in India"
As mentioned in the beginning, as a coach the most important thing is your step-by-step process of how you will take your ideal clients/students from point A to point B to overcome their pains or achieve their goals. Hence to make it happen you need to write it down on paper;
Pain or Goals of your ideal client
Your Step-by-Step Process to the clients achieve their goals with a timeline
4. Driving Traffic to Your Coaching Business
4.1. Creating an Online Presence and Profile Optimization:
Here are two ways to drive traffic to your coaching classes either you have a good organic reach through your content, or your run ads on Google, Facebook, etc. It is suggested to run ads in the beginning because it would take a long time to grow organically. Parallelly, your should keep trying for growing organically because it will pay you in a long run and give sustainability & growth to your coaching business. For this, you need to create your profile on the best social media platform. The key is to apply the 80/20 rule and explore the best social platforms which give you 80% results of your 20% efforts. Don't forget to optimize your profile and website aligning the market needs.
4.2. Driving Traffic to Your Coaching
The following suggestions will help you to build your strong online presence and drive traffic to your coaching business;
Create and share content on social media platforms and forums around your niche and invite people to your website or a free one-on-one consultation.
Build your email list by providing something in exchange i.e e-books, mini-courses, etc.
Running Paid Ads on different platforms
Creating Google Business Page and using SEO techniques to rank on Search Engines like Google as well as writing blogs.
LinkedIn Messaging for inviting people for free resources and getting details in Exchange
And please make sure to optimize all your social media profiles and website/landing page
4.3. Building Your Own Online Academy
You can build your own online academy, create courses around your micro-niche and sell them using your own LMS or third-party platforms like "Thinkific" or "Teachable". Even your can teach online here as well as create your communities. One best advantage you can have here is that you have full control of your coaching business and this will pay you a long-term return along with the following benefits;
You can publish your courses for free
Create and sell online courses, build communities, and monetize your skills
Integrate different tools to make it more effective
Track your customers and progress. Motivate them to take next level program to generate more revenue
Building a steady passive income stream using automation and technology. And Enjoy personal and financial freedom
4.4. Partnerships & Collaboration
There are so many opportunities available in India for conducting online classes or coaching. You can collaborate with them to start. Some of them are as follows;
Udemy: This is a popular platform for online teaching and learning. you can create your communities and courses at Udemy. It also works as an online marketplace for selling courses on different niches and topics.
Unacademy: Unacademy is also a well-known online teaching & learning platform in India that offers online coaching for various competitive exams and other different courses like coding, technology, languages, and hobbies classes.
Apart from that some other platforms are also available for partnerships for teaching and selling your courses i.e. Coursera, Byju's, Toprr, etc.
4.5. Leverage Offline Opportunities
Offline opportunities give you fast results
Start with collaborations, partnerships, and guest lectures in the industry, educational institutions, offline events, build communities
5. Tools & Tactics
5.1. Website/Landing Page/Brand Entity
Your website or landing page is your face to tell the world about your brand. It is helpful to show your online presence in the marketplace and be searchable on Google and other online platforms. the important features of a high-converting website or a landing page are as follows;
Get a domain and logo representing your brand and searchable keywords.
Have a registration form on the 1st page integrated with your email marketing system.
Add a service page and blog to your site and write some helpful blogs and show the next step for getting more help.
Focus on SEO-oriented website & content strategy.
Show trust & credibility through your motivating story, results, clients insights, rating, and social media links.
And don't forget to have mandatory & legal pages like; contact, privacy policy, terms & conditions, disclaimer, refund policy, etc.
5.2. Right Social Media Platforms for Brand Building
Always choose the best social media platform to connect with your ideal clients. First of all, decide which platform fits your business needs. For example;
If your business nature is B2B (Business to Business) then a professional platform like "LinkedIn" and "Twitter" would be a better option to connect people directly in the industry.
If you are targeting customers directly (B2C) then "Facebook" and "Instagram" would a better options to explore.
Always remember that exploring the best one first as well as use of social media is to create values and gain trust & credibility, not to sell your product and services.
5.3. CRM, Funnel Builder & Email Marketing System
CRM software allows your business to sell itself. This will put your business to full automation means your business is working itself while you are sleeping. It helps you to build your sales funnel, and run email marketing campaigns as well as target your specific audience for a specific product or service. A CRM further tracks performance gets feedback and improves results. Here are some trending CRMs and free to use upto certain subscribers and features;
5.4. Platform to Publish Your Courses/Products
To publish your courses you need a platform having a complete Learning Management System (LMS) with advanced features that are not possible for a simple or personal website. Here, you can do multiple things as given under;
Uptime is very fast which helps to improve customer experience
These come with a White-Labeling feature means you can integrate your own domain
You have different integrations and automation facilities i.e CRM and Webinar etc.
You can create assignments, tests, surveys, communities, etc. which helps more interactions and participation of learners
"Thinkific" and "Teachable" are examples of these platforms. Even you can start for free here with some limitations & conditions.
5.5. 1:1 Consultation & Webinar System
Selling through free 1:1 consultation is recommended for a personalized customer experience and to get a high conversion rate even you can try the webinar method. For that, you need an online platform & system that can further help you to;
Give a personalized experience with face-to-face interaction and visual effects
Present yourself in an organized way using your impactful PPTs
Integrate different tools to make it more effective
Connect with a professional background, share payment links during the conversation
Record your sessions and track attendees
Zoom, Google Meet, LiveWebinar, etc. are examples of these platforms and systems. These also come with free plans to start.
5.6. Online Payment System
Online payment systems and gateways give freedom to your customers to pay anytime, anywhere, in any mode. They provide advanced features to your clients to pay through wallets, UPI, cards, and internet banking with the following additional features;
Create multiple payment pages, share payment links, leverage social media, and sell online
Explore new markets, and acquire new customers
Less operational cost with high security
Take control of your finance and make data-driven decisions.
Predict your business and increase your sales
Razorpay and Instamojo are popular online payment gateways in India. You can create your free account to start.
10-Step Success-Blueprint for "How to Start Online Coaching Classes in India" is a clear ROADMAP like Google Maps which takes you to your desired destination through the shortest possible route and the shortest period of time. It makes you motivated, excited, and engaged during your success journey and saves time, energy, and money as well as promises the success that you want to see in your life and business.
Step-01: Building Micro-Niche & Identifying who is Your Ideal Client
Step-02: Core Marketing Message
Step-03: Build Your Process & Promises
Step-04: Finding your Ideal Client
Step-05: Market Research and Building Challenge Sheet
Step-06: Implementation using One-on-One Consulting Method
Step-07: Collecting Testimonials, Feedback & Refine
Step-08: Building Systems
Step-09: Start Selling
Step-10: Offline Opportunities & Building Communities
6. Pro-Tips
That will save your lacs of rupees as a one-time investment as well as thousands of rupees as your monthly recurring expenses. This will also help you to test and trial various models with no investment because it may possible that one model or a particular niche could not work for you. If you invest all your money in a particular model which not working then you have nothing to lose and try again and again. Because failure is always part of the journey.
Start with a free plan & platform and earn some money and then go for a pro or paid features. This will help to sustain and continue with your business
You need some advanced video editing skills. Hence learn these skills to make your content and videos more effective and interactive.
But focusing on your business and getting it done from the experts will help you to grow fast without taking so much pain. Because you should be an expert in your domain and business, not just in technicality and critical processes like building websites/landing pages, CRM, video editing, etc.
If you wish then we can provide an expert who will do it all for you. We'll build all the processes & systems for you! You just focus on your coaching business.
Conclusion
"How to start online coaching classes in India": It needs a combination of your knowledge, skills, and a pure intention to help people with consistency. Apart from that, taking people to reach their goals & desires is more important than providing coaching or digital courses as there is a flood of information and digital courses in the market. The question is "Whys should they choose you to help them?"
Additionally, building a profitable online coaching business needs some patience as it will take some time to grow and failure is part of the destination, but not the destination. You can make it happen by focusing on 4 key points i.e. creating values, building relationships, building trust & credibility, and inviting them for more help through your paid services or products.
And finally, don't do it randomly, just follow the processes and systems as the system works, and people fail.
Still, facing any challenges to make it happen or "How to Start Online Coaching Classes in India"? Just click the link below and get free and instant access to 5-Day Mini Course “How to Start a Successful Online Coaching/Consulting Business within 30 Days without paid tools”
Let’s do it together!
FAQs:
1. How to find a niche and target audience for a coaching business?
Write down 5 top problem areas in different niches in the market and choose one aligning with your interest or area of expertise. And narrow down your niche into a micro-niche as explained in the article above. And next step is to create your signature program after some research and interviews with your ideal clients/target audience. Test and try for feedback and relaunch the program. You can find your right audience on LinkedIn, Facebook, or Instagram according to the nature of your program/service i.e. B2B or B2C. Even you can approach different forums like Quora.
2. How to create a Landing Page/Website for my coaching business?
You can use various landing page/website builders like WordPress, Wix, etc. Still, you can use a "CRM" like "systeme io", "Mailchimp", or "Kajabi", etc. for a complete solution like building landing pages, email campaigns, and online payments and tracking the progress of your businesses and students. You can just do it using simple drag-and-drop functions and no coding is required.
3. What email marketing software should I use for running automated email campaigns?
You can use systeme io, MailChimp, ConvertKit, etc. Even you can start for free, generate revenue, and then you can try paid plans. Systeme io is the best and only platform providing free plans up to your 2000 subscribers with full automation. This will help you to create email campaigns, build a list of clients, follow-ups on your leads, and share information about your upcoming webinars, courses, or new blogs.
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